DECA Euro Windows and Doors | Case

Website development for DECA Euro Windows and Doors

DECA Euro Windows and Doors manufactures Soundproof, Energy Efficient Tilt & Turn Windows and doors in the USA, Massachusetts.

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Project Overview

Client:

DECA Euro Windows and Doors

Specialization:

Tilt&Turn windows and doors manufacturer

Website:

www.decawindows.com

The X3RED team is proud of its contribution to the success of DECA Euro Windows and Doors, demonstrating its ability to turn complex tasks into effective and beautiful solutions, creating value for customers and their business.

Initial Situation and Contractor Selection

Business Analysis:

DECA Euro Windows and Doors, a new business in the production of European windows, faced the need to create a website to attract end customers and intermediaries for cooperation. The initial collaboration with a Florida-based web studio turned out to be unsatisfactory due to insufficient communication and not understanding of the client's needs, as well as poor design and text quality.

Problems with the previous contractor:

• Lack of engagement and poor communication
• Misunderstanding of the client's request
• Poor quality of texts and design

Why was X3RED chosen:

• Comprehensive approach to the project
• In-depth understanding of marketing
• Detailed terms of reference with a clear understanding of the final result
• Open and regular communication
• High-quality copywriting based on technical documentation
• Successful cases in PPC advertising and SEO promotion

Logo Development

The logo design combines the color scheme and key characteristics of the brand. The blue color is used in combination with the formal font. Under the name of the DECA company there is a brief description of its activities "EURO WINDOWS AND DOORS", which serves as an additional advertising element. The logo was created in such a way as to evoke positive associations among the target audience related to innovation, progress and reliability, as well as to ensure high recognition and memorability of the visual image of the company.

Size in the layout

118х56px

Objectives and requirements

Objectives

To create a website that can attract customers and create a memorable brand. Explain a complex technology in simple language. Build trust in a new product and company on the market.

Requirements

Easy way to contact the company through the widget on the website.
A technologically advanced and trustworthy design.
Adaptive layout and custom animations.
Presentation of European quality with American personalization.
Integration with HubSpot CRM.

Project Development Stages

1. Copywriting for Landing Page

Development of the content structure and writing of texts.

In-depth research of the product, niche and competitors.
Analysis of the target audience.
Creating a consistent site structure.
Writing texts explaining and selling the product.
Online meetings with the client at every stage.

Delivery time: 7 working days

2. Landing Page Development

Requirements collection and business analysis.
Prototyping and adaptive design.
3D model rendering and animation.
Website development on Webflow with high adaptability and SEO optimization.
Integration with the HubSpot CRM system and primary SEO optimization.
QA testing and release of the site..

Delivery time: 14 working days

Customer Review

"One thing I can say: Alex [CEO, X3RED] is really in his place and doing his job. From the very beginning of our cooperation to this day, he is distinguished from others by his deep involvement and attitude to the project as his own personal one. So at the decision-making stage, discussing aspects of the implementation of a particular decision, you can get a strong recommendation, which I really appreciate. When initiative and determination for the sake of the cause are above the desire to please the employer, this is important. Thanks to our cooperation, my wildest ideas were fully realized, and even more, since Alexander managed to understand what I could not clearly express."

— Владимир Моментов